Tuesday, April 10, 2012

Its Not How Good You Are,Its How Good You Want To Be-Paul Arden

Paul Arden, a former creative director for Saatchi and Saatchi who was responsible for some of the great campaigns of British advertising has wrote a topic on how the cleverest people at school are not those who make it in life in his first book, ‘Its Not How Good You Are, Its How Good You Want To Be’. This review will explain those who not perform well in their study also can success in life.


What people learn at school?
School is the medium for people to learn new knowledge and language with variety of learning methods. Schools tend to focus on academic subjects for the students such as learning known facts and searching answers for variety of unknown mathematical problems. Apparently, the more they can remember and solve, the better they will perform at their school. These make the people must have full understanding and expert in all the academic subjects in order to pass the grades and of course, to not make their parents angry.

From Arden’s opinion, those who fail at school are not interested in facts; or the facts itself are not put to them in a way they find interesting. Its does not mean that these people are stupid, they maybe do not have a great faculty for memory, do not have the ability to remember too many facts and their imagination has not been fired up by academic tuition.  

Can people who not perform better in their school or college success in their life?
People assumed that those who are not perform well in their study will not success in their life afterwards but, there are some famous people who did not go and performed well in their study success in their life.

Henry Ford, who started one of the largest automotive manufacturing companies in world which is Ford Motor Company has never graduated high school. Ford was listed as one of the most influential people of the 20th century as being car manufacturer.

Bill Gates, the richest person in the world that has been listed 27 times by Forbes magazine is a college dropout. Then he devotes his energies to Microsoft, a company he had started in 1975 with his friend, Allen.


Nearly all rich and powerful people are not notably talented, educated, charming or good looking. They become rich and powerful by wanting to be rich and powerful-Paul Arden

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